Tugas Pertama Bahasa Inggris Niaga.

Horizontal Integration

It is when a company expands its business into different products that are similar to current lines. Merging with another firm just like yours, for example, two biscuit makers becoming one. Contrast with vertical integration, which is merging with a firm at a different stage in the supply chain. Horizontal integration often raises antitrust concerns, as the combined firm will have a larger market share than either firm did before merging.

What does horizontal integration raise?

A.  Profits

The answer :

In my opinion, yes increase profits, because : companies that do horizontal integration with related companies in the business or production. That labor and working together leaders how to increase profits. Such as : 1. Trying to produce a quality product, innovative, in order to attract the hearts of consumers, 2. Trying to do a sales strategy so that the product or production demand. And if the best-selling products manufactured. It shows increase profits for companies that do horizontal integration with related companies.

B.  Antitrust concerns

The answer :

In my opinion, raising fears of anti-monopoly, because : companies that do horizontal integration with related companies, can give rise to antitrust concerns. The problem may be due to : 1). Horizontal integration company that has been working to produce or create a quality product. 2). There is only a horizontal integration company personnel who want to dominate the market and want to achieve market share. So the company is doing the horizontal integration with related companies merentan undertake anti monopoly. Then came the anti-monopoly concerns in companies that perform horizontal integration with related companies.

C. Products

The answer :

In my opinion, yes improve the product, because : 1 the technology used increasingly inadequate, in the manufacture of products in the company's horizontal integration, 2 equipment is used more and more complete, in the manufacture of products in the company's horizontal integration, 3 labor used increasingly adequate in producing horizontal integration within the company. This is because : Companies doing the horizontal integration with related companies, which can increase production yield becomes : quality, producing products with higher numbers, varied or diverse, new products, and others - more relevant.

D. Supplies

The answer :

In my opinion, did not increase the need, for : Companies doing the horizontal integration with related companies. Complementary needs - needs required or used in the company's horizontal integration. As complementary needs : technology, equipment, and labor, at the company's horizontal integration. So the need for horizontal integration within the company fulfilled. So no, increases the need for horizontal integration within the company.